Ltd. and HMV Music are pleased to announce the opening of an ‘Aboriginal Music Rack’ at the HMV music outlet at Portage Place Mall in Winnipeg today.

“We have so much incredible Aboriginal talent here in Manitoba, and our music infrastructure is in great need of a means to making Aboriginal music accessible in the marketplace,” says Errol Ranville, president of music distribution company Ltd. “This project will allow all Aboriginal artists across Canada an opportunity to be available to mainstream consumers.”

“We know not all music lovers are computer savvy or connected to online shopping, and there are many who still want hardcopy CDs of their favorite artists. We wanted to provide a consistent place to go where you can buy CDs put out by Aboriginal artists,” says Ranville. “Having a test market at HMV Portage Place in Winnipeg is a vital step forward.”

The project came about when Cory Clark from HMV contacted Ranville about putting Aboriginal music on a dedicated rack in the Portage Place location. “I’m excited that my downtown location will be providing a great selection of much-requested Aboriginal music,” says Clark, Store Manager at HMV in Portage Place.

The rack will feature all genres of music, from country, gospel, rock, roots, pop, rap, and hip-hop, to Pow Wow music, Métis fiddle, traditional instrumentals, and others. It’s an initiative that’s welcomed by the Manito Ahbee Festival, which also kicks off celebrations in Winnipeg today.

“The Manito Ahbee Festival and the Aboriginal Peoples Choice Music Awards commend this proactive approach to spotlighting Aboriginal recording artists and making their music more accessible to the greater public,” says Jacquie Black, Manager of the Aboriginal Peoples Choice Music Awards.

Contact if you’d like your CD to be available on the rack!